HSM IP LTD
Corey Neysmith and Gabriel Morla of HSM IP Ltd. presented International Trademark Association’s (INTA) Unreal Campaign to over 40 students at the Cayman Islands Further Education Centre (CIFEC) on Thursday, 29 November. INTA’s Unreal Campaign is a consumer awareness programme Read more +
Jennifer Cotarelo-Choice, a Paralegal at HSM IP, will attend Asociación Interamericana de la Propiedad Intelectual’s (ASIPI) meeting in Brazil from Sunday, 25 November 2018 to Wednesday, 28 November 2018. Jennifer is looking forward to catching up with existing clients and Read more +
Huw Moses and Natasha Whitelocke of HSM IP attended the Intellectual Property Caribbean Association’s (IPCA) 4th AGM held at the Hilton Miami Airport Blue Lagoon in Miami, Florida on 3 November 2018. IP practitioners from all over the Caribbean attended Read more +
Two of HSM IP’s Legal Assistants bring the Unreal Campaign to a school in the Cayman Islands!
On 22 November 2017, Kenyah Pinnock and Lisa Chin-Forde of HSM IP Ltd. presented INTA’s Unreal Campaign to a class of twenty Creative Media and Business students aged 15 and 16 year at the Cayman Islands Further Education Centre (“CIFEC”). CIFEC is a school dedicated to offering students continuing opportunities after Year 12 and is committed to inspiring all learners to develop the knowledge, skills and understanding to equip them for success in the wider world.
Kenyah Pinnock started off the presentation by explaining the concepts of trade marks and counterfeiting to the students and provided some background on the Unreal Campaign and its purpose. Kenyah said: “I gave the students examples of the different types of trade marks, including words, designs, trade get ups and non-traditional marks and went on to impress upon the students the importance of trade marks to both consumers and companies. I think that they found it most interesting to hear how even the shape of buildings could be registered as trade marks under certain circumstances”.
Lisa Chin-Forde delivered the second part of the presentation which focused on counterfeiting and engaged them in a lively game of “Real vs. Fake”. The students actively took part in discussions about the concept of counterfeiting and the importance of observing and enforcing trade mark and anti-counterfeiting legislation. Lisa said, “All in all we seemed to get through to the students the necessity of making smart purchasing choices as consumers and making sure that they are purchasing real branded goods rather than counterfeit goods. After we had delivered our full presentation, the students and teachers were kind enough to thank us personally for lending our time to educate them on such an important topic. It was a very rewarding experience”.
Owing to its heritage and geographical position, the Cayman Islands enjoys access to a vast number brands from around the world, including those from the Caribbean, the UK and the USA to mention but a few. At HSM we passionately believe in the importance of IP education and it was both fun and rewarding to spend a morning raising awareness of the negative impact of counterfeiting on communities large and small. We look forward to delivering our next Unreal presentation and spreading the message even further!
Ms. Kenyah Pinnock Presenting to CIFEC students