HSM IP LTD
Corey Neysmith and Gabriel Morla of HSM IP Ltd. presented International Trademark Association’s (INTA) Unreal Campaign to over 40 students at the Cayman Islands Further Education Centre (CIFEC) on Thursday, 29 November. INTA’s Unreal Campaign is a consumer awareness programme Read more +
Jennifer Cotarelo-Choice, a Paralegal at HSM IP, will attend Asociación Interamericana de la Propiedad Intelectual’s (ASIPI) meeting in Brazil from Sunday, 25 November 2018 to Wednesday, 28 November 2018. Jennifer is looking forward to catching up with existing clients and Read more +
Huw Moses and Natasha Whitelocke of HSM IP attended the Intellectual Property Caribbean Association’s (IPCA) 4th AGM held at the Hilton Miami Airport Blue Lagoon in Miami, Florida on 3 November 2018. IP practitioners from all over the Caribbean attended Read more +
Cayman Trade Mark Spotlight: NeuralStudio
Sophie Davies, a Senior Associate at HSM IP reached out to Jack Copper, Managing Director at NeuralStudio to get his feedback on trade marks and the registration process. NeuralStudio is a technology company at the forefront of automated machine learning.
This month on August 1 2018, it will have been one year since The Trade Marks Law, 2016 was implemented in the Cayman Islands.
HSM IP, a specialist intellectually property law practice helped to orchestrate this revised law and is celebrating the anniversary by featuring some of the companies that have filed a Cayman trade mark with them within that period.
SD: What inspired you to register your trade mark?
JC: NeuralStudio SEZC acquired the neuralstudio.ai domain in 2017, in preparation for developing on online portal to provide the power of artificial intelligence (AI) to people working in business, academia, engineering, and scientific endeavors who likely lack expertise in mathematical model development and machine learning. The sophistication, yet ease-of-use that the neuralstudio.ai portal offers is a differentiator that we wanted to capture in a trade mark that we hope becomes synonymous with advanced artificial intelligence.
SD: Why is registering your trade mark important to you?
JC: While NeuralStudio is an industry pioneer, there are many companies attempting to gain a market presence. From the outset, it was absolutely critical that the brand which represents NeuralStudio’s best-of-breed technology be fully protected, both in the Cayman Islands, where we are based, as well as in global markets where most of our customers reside.
SD: How did you find the process of registering your trade mark?
JC: Our experience working with HSM IP was outstanding. In only a few iterations, HSM’s Sophie Davies was able to distill somewhat complex descriptions of what would be offered through neuralstudio.ai and associated on-premises software products into language and terminology that matched the specific trade mark classes which were appropriate.
SD: What would you say to other businesses who are thinking about registering their trade mark?
JC: I have a fairly simple and straightforward opinion: any business that is worth spending time and money on to create wealth is worth spending time and money on to identify a phrase or an image – a trade mark – that captures the essence of what the business does. It then follows that the result should be protected under available intellectual property regimes to preserve the value of the mark(s).