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Our team at HSM IP reached out to Tiffany Ebanks (“TE”), Executive Director at the Cayman Islands Tourism Association (CITA) to get her feedback on trade marks and the registration process.

This month on August 1 2018, it will have been one year since The Trade Marks Law, 2016 was implemented in the Cayman Islands.

HSM IP, a specialist intellectually property law practice helped to orchestrate this revised law and is celebrating the anniversary by featuring some of the companies that have filed with them within that period.

HSM IP: What inspired you to register your trade mark?
TE: CITA had started looking into obtaining a trade mark protection overseas before it was activated locally. Once CITA learned of the new trade mark law and the ability to obtain registrations here in Grand Cayman, we took the opportunity to attend the training/information sessions that were provided to members of the general public.

Upon learning the steps and costs, although we have a few different logos for CITA’s various initiatives, we made the decision to focus available resources on our main logo, the Cayman Islands Tourism Association with our turtle mark, as well as our largest and most popular annual event, Taste of Cayman.

HSM IP: Why is registering your trade mark important to you?
TE: Our Association realises the benefits of having these basic items in place for our non-profit membership-based services as we are committed to serving and advocating for our members on an ongoing basis. We believe registering is important in order to protect our intellectual property and reputation.

Having our name and event trademarked ensures we are protected from others using our event branding or our namesake and also allows some scope for growth channels, should we review revenue streams and other possibilities to fund the Association’s operations.

HSM IP: How did you find the process of registering your trade mark?
TE: HSM IP made processing our trade marks quite effortless. There were a few decisions that needed to be made on our end, as there are numerous categories of trade marks. Their team ensured we were made aware of the different options and guided us through the process, as well as made suggestions.

HSM IP: What would you say to other businesses who are thinking about registering their trade mark?
TE: We would recommend that persons carefully evaluate their branding and determine whether this is something that would beneficial to their business or organisation. It does not hurt to seek ways to secure your intellectual property and enhance your prospects for future promotion and growth.

CITA Logo

Who’s Who Legal has released their 2018 guides and the HSM Group is thrilled to have two lawyers in the Cayman Islands who are represented in different service areas.

Ian Lambert, HSM’s Partner, is featured in their Restructuring and Insolvency guide.

Ian joined HSM as a Senior Associate in March 2013. He became a Partner in 2014. While Ian is well-versed in numerous areas of litigation, he specialises in the area of insolvency, corporate recovery, fraud and commercial litigation.

Robert Mack, HSM’s Head of Private Clients and Trusts, is featured in their Private Client guide.

Robert specialises in private and commercial trusts including purpose/STAR, reserved powers, unit, charitable and fixed interest trusts.

Who’s Who Legal identifies the foremost legal practitioners in multiple areas of business law and recognition is based strictly on merit – you can’t buy entry into their publication. Recipients must be nominated for their expertise in the field by at least four independent sources, either from clients or peers.

Congratulations to Ian and Robert.

Key Contacts:

Ian Lambert Cayman Islands

Ian Lambert
ilambert@hsmoffice.com
Tel: +1 345 815 7421

Robert Mack Cayman Islands

Robert Mack
rmack@hsmoffice.com
Tel: +1 345 815 7356

Our team at HSM IP reached out to Jack Copper (“JC”), Managing Director at NeuralStudio to get his feedback on trade marks and the registration process. NeuralStudio is a technology company at the forefront of automated machine learning.

This month on August 1 2018, it will have been one year since The Trade Marks Law, 2016 was implemented in the Cayman Islands.

HSM IP, a specialist intellectually property law practice helped to orchestrate this revised law and is celebrating the anniversary by featuring some of the companies that have filed a Cayman trade mark with them within that period.

HSM IP: What inspired you to register your trade mark?
JC: NeuralStudio SEZC acquired the neuralstudio.ai domain in 2017, in preparation for developing on online portal to provide the power of artificial intelligence (AI) to people working in business, academia, engineering, and scientific endeavors who likely lack expertise in mathematical model development and machine learning. The sophistication, yet ease-of-use that the neuralstudio.ai portal offers is a differentiator that we wanted to capture in a trade mark that we hope becomes synonymous with advanced artificial intelligence.

HSM IP: Why is registering your trade mark important to you?
JC: While NeuralStudio is an industry pioneer, there are many companies attempting to gain a market presence. From the outset, it was absolutely critical that the brand which represents NeuralStudio’s best-of-breed technology be fully protected, both in the Cayman Islands, where we are based, as well as in global markets where most of our customers reside.

HSM IP: How did you find the process of registering your trade mark?
JC: Our experience working with HSM IP was outstanding. In only a few iterations, they were able to distill somewhat complex descriptions of what would be offered through neuralstudio.ai and associated on-premises software products into language and terminology that matched the specific trade mark classes which were appropriate.

HSM IP: What would you say to other businesses who are thinking about registering their trade mark?
JC: I have a fairly simple and straightforward opinion: any business that is worth spending time and money on to create wealth is worth spending time and money on to identify a phrase or an image – a trade mark – that captures the essence of what the business does. It then follows that the result should be protected under available intellectual property regimes to preserve the value of the mark(s).

Cayman Trade Mark

Jack Copper snaps a selfie in front of his domain.

On August 1 2018, it will have been one year since The Trade Marks Law, 2016 was implemented in the Cayman Islands.

This law has made it easier for businesses and brand owners to register their trade marks which may comprise of symbols, slogans, logos and other elements directly in the Cayman Islands. Previously all applications had to go through the United Kingdom or European Union before they could be extended to the Cayman Islands.

HSM IP, a specialist intellectually property law practice helped to orchestrate this revised law and is celebrating the anniversary by featuring its successes and some of the companies that have filed with them within that period.

From August 2017 to June 2018, HSM IP has remained the industry leader in Cayman and has acted as a registered agent in over 50% of all transactions according to Cayman’s Intellectual Property Gazette.

“We are passionate about protecting people’s innovations and are proud to have a wealth of intellectual property experience, particularly in the Caribbean,” shares HSM Managing Partner, Huw Moses OBE.

What People Are Saying

Local entrepreneur Jack Copper owns NeuralStudio, a technology company at the forefront of automated machine learning. He applied for a trade mark for his company in the Cayman Islands around the time this law was effected through HSM IP and knew the value it beheld since many companies were attempting to gain market presence.

“From the outset, it was absolutely critical that the brand which represents NeuralStudio’s best-of-breed technology be fully protected, both in the Cayman Islands, where we are based, as well as in global markets where most of our customers reside,” says Copper. “Having this protection helps to ensure that our clients are getting the correct, reputable service.”

The Cayman Islands Tourism Association has also shared how straightforward it was to register their logo with HSM IP as their registered agent.

“HSM IP made processing our trade marks quite effortless,” says Tiffany Ebanks, Executive Director. “There are numerous categories of trade marks and they made sure we were aware of the different options and guided us through the process, as well as made suggestions.”

Register Your Trade Mark

If you’re running a successful business and recognisable brand, chances are someone will be keen to copy your look or logo. Take that possibility away by protecting your brand identity. For more details on HSM IP’s services, visit our Intellectual Property page.

Trademark Law Cayman

The HSM Group is excited to welcome four summer interns from the Cayman Islands Further Education Centre (CIFEC).

Over the next several months, Jada Smith, Vai’Ann Hamilton, Sashana Wilson and Saira Palacios will be treated like core members of the team and gain experiences in areas such intellectual property, debt collection and corporate services.

They are no strangers to HSM, having just completed a 10-month work experience stint as part of the CIFEC programme.

Their outstanding performance has earned them a paid placement over the summer, which will allow them to hone in on the skills they have learnt as well as make meaningful contributions to the company.

As part of HSM’s coaching culture, they along with other young professionals will benefit from regular lunch and learn sessions led by senior members of the team.

These sessions will delve into different areas of the firm and allow opportunities for brainstorming and questions.

“It’s an exciting time for us as we get the chance to impart our knowledge and passion for law to Cayman’s next generation,” shares HSM Managing Partner, Huw Moses OBE. “After all, experience is the best teacher and we look forward to strengthening their professional skills.”

HSM is currently gearing up for CIFEC’s annual career fair in September and plans to onboard at least 14 students who are looking for a dynamic experience in the legal field. HSM has supported the CIFEC programme since they opened their doors in 2012 and currently employs six CIFEC graduates fulltime.

Cayman Islands law firm HSM Summer Internship Programme

Photo (L-R): Jada Smith, Vai’Ann Hamilton, Huw Moses (HSM Managing Partner), Sashana Wilson and Saira Palacios


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