HSM IP LTD
Cayman Trade Mark Spotlight: Foster’s
HSM IP is a specialist intellectual property law practice based in the Cayman Islands and protects creative works (trade marks, patents, copyright, designs and domain names) throughout the Caribbean and Latin America. Kate Cleary, Intellectual Property Manager at HSM IP, Read more +
HSM IP Presents INTA Unreal Campaign to 200 Students at John Gray High School
HSM IP was pleased to present the International Trademark Association’s (INTA) Unreal Campaign to over 200 students at John Gray High School (JGHS) on 24 September 2025. HSM IP’s Mrinali Menon (Senior IP Manager) and Shirly Ramirez (IP Administrative Assistant) Read more +
Lexology Index Recommends Huw Moses in IP Trademarks 2025 Guide
Lexology Index (formerly Who’s Who Legal) has featured Huw Moses as a notable Intellectual Property expert in their recently released 2025 Trademarks Guide. Lexology Index says: Clients praise Huw Moses’ “complete knowledge of trademark law, legal excellence and responsiveness” and further Read more +
Bermuda’s Revamped Trade Marks Law Takes Effect on 1 August 2025
The Government of Bermuda has announced that the enactment of the Trade Marks Amendment Act 2025 (the “Amendment Act”), originally scheduled for 1 July 2025, has been pushed back, and has been enacted as of 1 August 2025. The Amendment Read more +
Cayman Trade Mark Spotlight: Foster’s
HSM IP is a specialist intellectual property law practice based in the Cayman Islands and protects creative works (trade marks, patents, copyright, designs and domain names) throughout the Caribbean and Latin America.
Kate Cleary, Intellectual Property Manager at HSM IP, reached out to Foster’s to discuss their brand identity. Kate spoke with Managing Director, Woody Foster.
Foster’s was established in the year 1980. It is a supermarket and grocery retail company based in the Cayman Islands. In 2019 the company rebranded from Foster’s Food Fair IGA to simply, Foster’s, and with this name change came a new logo.
HSM IP has supported Foster’s in the protection of its trade marks for almost 15 years and assisted with the registration of their rebranded logo.
HSM IP: Why is registering your trade mark important to you?
Foster’s: The Foster’s brand is supported by 45 years of culture, promise, and trust. Registering our trade marks was a crucial step in protecting that ideal. For our brand’s longevity, it became essential to ensure the Foster’s name, logo, and our slogan, “Better Because We Care”, would remain secure against misuse.
HSM IP: Can you describe the significance or meaning behind the trademark?
Foster’s: Our logo and slogan reflect a simple promise: to care for our customers, our team, and our community. It’s a commitment towards reliability, and the welcoming experience people know when they walk into a Foster’s store. We’re a Caymanian business; we won’t offer anything less.
Our current logo was designed to remain true to those values. The emphasis on the word Better speaks to better quality, better prices, better value, and better choice. The green leaf highlights freshness and healthy living to reflect our present ideals.
HSM IP: How did you find the process of registering the trade mark?
Foster’s: Throughout, everything was clear and well guided. HSM IP gave us dedicated support and feedback which made the process feel incredibly intuitive. Our authenticity is what makes us so impactful, and knowing our intellectual property is now locally protected gives us peace of mind.
HSM IP: What would you say to other businesses who are thinking about registering trade mark(s)?
Foster’s: To any company, entrepreneur or entity looking to brand-build, we highly encourage it. Your trade mark is as unique and integral to you as your DNA. Registering helps you protect what you’ve built, but it also reinforces your credibility as a business. Securing your brand helps you maintain control over your identity, especially against the unexpected. You should never give that up.
HSM IP understands the importance of a logo or name as an asset in building consumer loyalty and maintaining a competitive advantage. We are committed to safeguarding intellectual property for our clients, to ensure that their ideas and creations are secure, protected and free to flourish.
